Growth & Performance Marketeer (gn)

YSI is looking to onboard a

Growth & Performance Marketeer (m/f/d, Freelance)

We are YSI, a Europe-based social innovation consultancy. We believe that doing good makes business sense. We partner with corporations, philanthropic entities and social enterprises to make social innovation a key driver of business success. We design and implement strategies that align business success with positive societal and environmental impact. We work with a team of dedicated consultants and change makers, all aligned on making our time on this planet count. We are proud to be embedded in a global ecosystem of inspiring organisations and individuals. 

Role Description

As Freelance Performance Marketing Specialist (m/f/d), you will support our mission to make social innovation a mainstream business practice. In your role you will both help grow our company brand with positioning and visibility and develop marketing approaches to help us make mission-driven change. 

While our Copywriter produces key stories and assets and our Designer polishes them, this person ensures that the created assets are seen by the right target groups through search engines, AI overviews, and social/search channels. As Growth & Performance Marketeer you translate impact goals into testable digital campaigns.

General Conditions

• Location: Remote within Europe, Access to our Berlin HQ if required

• Contract Format: Freelance Service Agreement, Start in August 2026, 2 - 3 months (1-2 days/week)

• Scope: Fixed delivery scope and package price

We seek your support in the following key areas:

1. Organic Visibility & AI Optimization (SEO/AEO)

• Technical & On-Page SEO: Website optimization for keyword rankings and else 

• Generative Engine Optimization (GEO): Optimizing content structure to help LLMs cite YSI as a source

• Content Gap Analysis: Provide data-backed briefs to our team on high-intent topics that are currently underserved but concretely drive business value

2. Data Infrastructure & Analytics

• Dashboard Creation: Build a live dashboard that tracks organic traffic, AI citation, campaign performance and other data for the YSI leadership team 

• ROI Reporting: Create a final report with strategic recommendations for performance marketing measures going forward (e.g. paid campaign management)

3. Campaign Strategy

• Campaign Testing Framework: Build baseline to design and test ads and other creative campaigns for lead generation

• Bring in new innovative ideas for positioning YSI online

You love building new ideas and structures from the ground up. You enjoy turning bold visions into actionable measures. You’re curious, proactive, and not afraid to test new pathways. You are structured, hands-on and accountable. You move comfortably between strategy and execution, and you thrive in a multicultural, purpose-driven team.

Your Soft Skills

• Native or native-level English skills

• Minimum of 5 years of experience in versatile performance marketing roles 

• Proven track record in freelance consulting for consulting service organizations like YSI

• Experience in collaborating with storytellers, designers and other creative disciplines

• Data Storytelling: Ability to explain why a campaign failed or succeeded to non-technical stakeholders (Comms Strategist, Project Manager)

• Experimental Mindset: Comfortable with rapid iteration

• Strong organizational and multitasking skills

• High engagement, efficiency, and proactiveness in delivery 

• High level of personal integrity, team spirit, and alignment with organizational values

• Passion for and literacy in key topic areas such as purpose, social impact, and sustainability

Your Hard Skills

• SEO & AEO Expertise: Deep knowledge of technical SEO, link building, and emerging Answer Engine Optimization (AEO) tactics

• Paid Media Proficiency: Hands-on experience managing budgets on major social media platforms 

• Analytics & Attribution: Advanced proficiency in GA4, server-side tagging, and attribution modeling to understand which channels actually drive revenue

• Basic Coding/HTML: Ability to tweak meta tags, schema markup, and landing page elements without needing developer intervention for every small change

• Impact:  Working with YSI means being part of an impact-first organisation where every project contributes to a larger mission. You'll have the opportunity to explore the dynamic space of social innovation, empowering both social entrepreneurs and corporate intrapreneurs to turn business into a force for good.

• Value-driven culture: We cherish and nurture our value-driven culture. We put our people first and create moments for everyone to connect and reflect. 

• Personal Growth: We are proud to work as part of a brilliant team of individuals with diverse backgrounds and bold future aspirations that everyone can learn from.

• Exposure: We’re part of a vast global ecosystem that guarantees on-the-job growth, exposure to some of the largest brands globally and, most importantly, to inspiring changemakers.

• Life fit: We offer remote roles and flexible working conditions for all our roles, as freelancers or employees. 

• Fair and competitive compensation