To solve the climate crisis, we need mass mobilisation - millions of people who transform their workplace and communities from within and who come together to both consume differently and to create political pressure that leads to change. The Week, created by Helene Gerin and Frederic Laloux, sets out to ignite the “broad middle” in Europe and in the US - the majority of the population who are aware, concerned, and/or alarmed, but are not yet truly engaged because they don’t know how or what to do. The Week is a three-session experience over the course of one week (hence the name) in a small group of friends, family, coworkers, schoolmates, or worshippers. During each session, the group watches an episode of a powerful documentary together, carefully scripted to unlock an emotional reckoning in participants, and spark vulnerable, profound group conversation.