Head of Marketing

ABOUT US

With a unique combination of online shop and local farmers market, the Marktschwärmer network creates direct distribution channels for regional producers and gives people access to fresh, local food. We digitise the short chain food circuit, promote sustainability in farmers and consumers, and actively prevent food waste.

Our parent organization "La Ruche Qui Dit Oui!" was founded in France in 2010. The award winning Martkschwärmer idea has since been established in six other countries. Today, there are over 1,300 distribution points in Europe, around 150 of them in Germany. 

ROLE DESCRIPTION

La Ruche Qui Dit Oui ! wants to upgrade its marketing know-how. Our new “members first” approach, requires a refocus on customer needs, improving the acquisition of clients and finding more effective measures for retention. We operate in the following 5 countries: France, Belgium, Spain, Italy, Germany with a local operational Marketing and/or Communication Officer.

Reporting to the CEOs, your mission is to build the international marketing strategy of La Ruche and propose operational roadmaps for our Country Managers, as well as leading our corresponding communication campaigns. For your day to day work, you’ll work along with Marketing and Communication Officers in each country, as well as freelancers for technical/design support. You would ideally be based in one of the following cities: Paris, Berlin, Milan, Torino, Bruxelles, Madrid or Barcelona; however you can also work remotely. 

• Marketing strategy - understand our customers and their motivations in each country and build a profitable strategy to target and retain them (including budget suggestions & channels strategy)

• Digital marketing - structure and improve our digital campaign know-how, CRM, website funnel conversion and SEO

• Decentralised campaigns - provide effective tools and actions for our local market organisers to recruit and retain clients

• Performance monitoring - setup dashboards to monitor our actions and iterate

• Cross-departmental collaboration - Carry the voice of marketing and communication inside the company to move transversal projects forward

• Brand positioning - enable communication officers to build international campaigns according to strategic goals in your division. You need to understand local brand matters to be able to lead an impactful communication strategy. You can rely on internal skills for design content creation.

• Quarterly travel within Europe is part of the role 

• 8-10 years of experience in digital marketing

• Background in strategy setup

• Data-oriented mindset with a test-and-learn approach

• Good understanding of our company's mission, brand and our industry’s main stakeholders

• Extensive experience with digital marketing tools

• Strong personal relationship skills in order to understand local realities and propose an appropriate strategy

• Excellent communication skills are expected

• Good command of English is required

• Experienced in budget management 

• Sustainable job with purpose and impact in a genuine social enterprise

• Being at the heart of shaping a new company-wide marketing strategy

• Strategic lead of an international team with creative freedom

• Constructive work atmosphere with a focus on a good work-life balance

• Flexible workplace: work attached to one of country teams, or from wherever you like

• Permanent full-time position, fair salary

• Possible start date: immediately